The refreshed brand reflects Legacy Bank’s continued commitment to proactive support, genuine care, and steadfast reliability—values that have guided the organization for more than 140 years.

“While our look is evolving, who we are at our core remains the same,” said Steven Suellentrop, President. “As a dedicated community bank, this brand refresh honors our history while clearly signaling our commitment to serving today’s customers and tomorrow’s communities. Our brand promise—Banking Built to Back You—captures exactly what customers can expect from Legacy Bank: partnership, trust, and support through every stage of life.”

The updated identity includes refreshed colors, and new digital and printed materials. These updates are designed to create a cohesive, modern customer experience across branches, online banking, and community engagements.

These changes aren’t just cosmetic-they’re all about making the customer experience with Legacy Bank feel more connected, modern, and seamless. Legacy Bank’s refreshed brand is built around five core values:

• Relationships – Investing in lasting relationships that strengthen people and communities
• Empowerment – Bringing knowledge and initiative to help customers achieve their goals
• Reliability – Following through consistently, dependably, and with integrity
• Kindness – Leading with compassion and genuine care
• Legacy – Building on traditions of excellence to shape tomorrow’s success

“These values aren’t new—they’re the foundation our bank was built on,” said Suellentrop. “Our updated brand simply brings them forward more clearly and with consistency.”

A Brand Built for the Future

As part of the rollout, customers will begin seeing updates on interior branch materials, website, and social media channels. The new visual identity is also reflected in customer brochures and educational materials. “Our refreshed brand honors the legacy that built Legacy Bank while positioning us for what’s ahead,” said Abby Parker, Vice President of Marketing. “It’s a promise to our customers that we will continue to back them with expertise, integrity, and genuine care.”

Commitment to Community

Legacy Bank’s refreshed brand also reinforces its long-standing community focus. With deep roots in Colwich, Wichita and surrounding areas, Legacy Bank continues to invest in local partnerships, financial education, sponsorships, and initiatives that strengthen the communities it serves. “Our customers aren’t just account holders—they’re neighbors, business owners, families, and friends,” said Suellentrop. “This brand refresh is our way of saying we are here for you, we believe in you, and we’re committed to backing you every step of the way.”